{"id":29220,"date":"2013-12-14T15:31:31","date_gmt":"2013-12-14T14:31:31","guid":{"rendered":"https:\/\/kids-concept.de\/the-rented-grandmother-sueddeutsche-zeitung-press-en\/"},"modified":"2013-12-14T15:31:31","modified_gmt":"2013-12-14T14:31:31","slug":"the-rented-grandmother-sueddeutsche-zeitung-press-en","status":"publish","type":"post","link":"https:\/\/kids-concept.de\/en\/the-rented-grandmother-sueddeutsche-zeitung-press-en\/","title":{"rendered":"The Rented Grandmother \u2014 S\u00fcddeutsche Zeitung"},"content":{"rendered":"<p class=\"wp-block-paragraph\">S\u00fcddeutsche Zeitung \u2013 the Munich-based company Kids Concept offers a very special kind of childcare in Munich. Heidi Hille is 53 years old and decided to give up her job as a geriatric nurse for a career change. \u2018It\u2019s something completely different, whether you\u2019re bedding down a frail senior or helping lively, beaming children get dressed,\u2019 Ms Hille enthuses, describing her new role as a \u2018rented grandmother\u2019 \u2013 a trend that has developed into a real boom in Munich. Julian is 18 months old and lives in F\u00fcrstenfeldbruck; both his parents work, and he looks forward to his daily hours with \u2018Grandma Heidi.\u2019 Heidi Hille is there five days a week and looks after Julian for three hours. \u2018A role that not only fulfils me, but also gives me the feeling that I\u2019m doing something truly meaningful,\u2019 explains Ms Hille. She found Kids Concept, a Gr\u00fcnwald-based company specialising in childcare placement, while searching online for a new role, applied for the \u2018rented grandmother\u2019 position, and was accepted; the company\u2019s database already includes more than 50 rented grandmothers, and more are still being sought. \u2018Rented grandmothers are an appealing alternative to conventional childcare in the form of a childminder,\u2019 explains Tobias Dreilich, managing director of Kids Concept. They are not required to have specific training or state certification \u2013 \u2018what counts here is life experience and simply being a grandmother,\u2019 says Dreilich, and they are not responsible for upbringing, generally working away from home and visiting families in their own homes. Asked where this trend comes from, Dreilich explains: \u2018In these difficult times, it often happens that families break apart, or the distance to the grandparents is simply too great. The rented grandmother is an adequate substitute that also adds value for the child on a social level \u2013 getting to know and work with several generations together. The shortage of caregivers and after-school places has also contributed to this development; the gaps in care are an economic disaster for families, and so the rented grandmother is an inviting alternative.\u2019 Eva B\u00f6hler, a Kids Concept customer, also discovered this alternative for herself, preferring a woman with life experience and maturity over a student; she now has a rented grandmother who comes twice a week and energetically and lovingly supports her and her children. Heide Hille, the Kids Concept caregiver, still supports Julian and his family, and is happy to have found her way into this new role.<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u00fcddeutsche Zeitung \u2013 the Munich-based company Kids Concept offers a very special kind of childcare in Munich. Heidi Hille is 53 years old and decided to give up her job as a geriatric nurse for a career change. \u2018It\u2019s something completely different, whether you\u2019re bedding down a frail senior or helping lively, beaming children get [\u2026]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[2690],"tags":[],"class_list":["post-29220","post","type-post","status-publish","format-standard","hentry","category-press-coverage-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/kids-concept.de\/en\/wp-json\/wp\/v2\/posts\/29220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kids-concept.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kids-concept.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kids-concept.de\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/kids-concept.de\/en\/wp-json\/wp\/v2\/comments?post=29220"}],"version-history":[{"count":0,"href":"https:\/\/kids-concept.de\/en\/wp-json\/wp\/v2\/posts\/29220\/revisions"}],"wp:attachment":[{"href":"https:\/\/kids-concept.de\/en\/wp-json\/wp\/v2\/media?parent=29220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kids-concept.de\/en\/wp-json\/wp\/v2\/categories?post=29220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kids-concept.de\/en\/wp-json\/wp\/v2\/tags?post=29220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}